SEO Basics How to start SEO (Search Engine Optimization)

Many search engine optimization (SEO) tips seem very simple, but often small businesses struggle to implement them effectively. Misunderstanding the principles of SEO can result in a website which gives a poor customer experience, and which is deemed by the search engines to be spam. Here are the top 10 SEO tips, along with advice for the proper way to utilize them.

1) Know Your Audience

Determine who your selected audience is, and target your SEO campaign accordingly. Putting most of your efforts into one or two core products will bring you greater traffic than diluting your SEO marketing over a range of products or services.

Seo tips and tricks 2019

2) Research Your Keywords

The keyword you associate with your product may not actually be what most people are typing into the search engine. Take advantage of keyword tools to find variations on your keywords, and determine what terms web surfers are really using.

3) Be Dynamic In Your Keyword Approach

Even if you think you have found the perfect keyword and are using it to drive traffic, you should not make the mistake of becoming complacent. Popular terminology and language changes, and so will the search terms people use. Always stay ahead of keyword trends, and look for new phrases which can bring you more visitors.

4) Assess Your Page Links

The authority websites – which enjoy higher search engine rankings – have great interlinking. Make sure that all relevant pages are connected in some way to improve SEO and how long visitors remain on your site.

5) Use Social Media

One of the best SEO tips has got to be “use social media”. Social media is huge, and is showing no signs of losing popularity. If used properly, it can be one of the most powerful ways to drive traffic.

Seo tips and tricks 2019

6) Look For New Opportunities

While it is important to use the best known social media networks, it can also be an advantage to go where the competition isn’t. What is popular will change over time, and if you can capitalize on a new form of media before your competitors do it can be a big boost.

7) Use Pay-Per-Click

Although organic SEO can drive huge amounts of traffic, do not discount pay per click strategies. This can help compete against larger and more established companies.

8) Focus On Creating Content

It is easy to fixate on driving traffic to a website and forget the reason why you wanted visitors in the first place. Once a person is on your website you need to give them a reason to stay there. Most of your efforts should go into making your website an engaging user experience.

9) Work With An Agency

The penultimate recommendation in our top 10 SEO tips is to use an SEO agency, if you are really struggling to rank your website. The money you pay them will be money well spent if it translates into traffic and sales.

10) Be Patient

Even great SEO campaigns can take a while to yield results. Think of SEO as a long term strategy – it will be worth it in the end. Cheers